The Formula is the story of Quinn (Baker) and Graham (played by Iowa Native Mike Schminke), two engineering students who discover a mathematical formula to pick up women with ease. Quinn is a hopeless romantic who falls head over heels for a young student teacher. Graham is a chauvinistic womanizer who thinks the key to finding the woman of his dreams is by wooing as many as possible. As The Formula follows Quinn and Graham from one date to the next, they discover that there is no shortcut to finding true love.